Sustainability
Products and
Heritage
A legacy for
longevity
Eton shirts are timeless, long-lasting essentials. Our products are thoughtfully designed with sustainability in mind, considering longevity factors such as style and quality, and end-of-life impact. We carefully select material fibers and employ sustainable manufacturing processes to ensure each shirt stands the test of time.
Carefully
considered materials and
production techniques
Eton uses high-quality, carefully selected materials and production techniques that ensure product longevity. The majority of our materials are certified sustainable, with a strong focus on responsibly sourced cotton. This includes Extra-Long-Staple (ELS) cotton, which accounts for a small fraction of global cotton production (often cited at around 1–3 %) and is sought after for its excellent quality.
The highest standards are safeguarded in our production as we work closely with our heritage fabric mills. The vast majority of our textile suppliers are located in Italy, in regions renowned for craftsmanship and quality.
In Tier 1, we collaborate with sewing factories in Romania and Lithuania, supported by garment factories in Bulgaria, Portugal, and Turkey. In addition, our headquarters in Gånghester—located in a heritage textile region of Sweden—houses a small production unit dedicated to product development, technique, and innovation testing.
Quality Control
Quality assurance involves collaboration with our garment factories. Eton’s quality team reviews and approves details such as how the fabric is stored, handled, cut, and matched, or how every section of a garment is prepared and assembled with the accuracy of 1/3 of a mm. We assure that the right machines and technology is used, we check templates, temperatures and speed in order to assure that the final quality and measurements of the shirt are perfect. Eton’s quality and production department is in continuous contact with the production units, providing support and assistance through local presence.
Care Guide
Not only do we prioritize longevity through design and materials, but also aim to extend the lifespan of our products through expert care instructions. These can be found on our website and B2B platform and covering topics such as washing, stain removal, and ironing.
Footprint per use
We are committed to designing all products with longevity in mind. The total impact of each new product, encompassing its production, distribution, selling, marketing, returns, care, and repair is the Footprint Per Use (FPU). Maintaining product longevity and desirability over time results in a lower FPU. In general, Eton products typically have a low FPU, as every garment is used over and over again.
Take back initiative
To further the journey towards a more circular fashion industry, Eton has launched a take back initiative to let customers exchange used Eton garments for Signature Club member points. To ensure that the collected garments are being handled responsibly, we partner with I:CO – a global solution provider for the collection, reuse and recycling of used clothing, following this recycling hierarchy:
